Italian shoe brand ESSEutESSE is excited to announce that it has collaborated with celebrity stylist Talia Coles to create a sneaker for the dancers performing in the opening ceremony of the 2018 FIFA World Cup being held in Russia on June 14, 2018. The opening ceremony performance is being headlined by Jason Derulo and Maluma.
The costumes being styled by Coles were created based on the design of the ESSEutESSE AMX sneaker. Debuting at the World Cup in Russia this month, this limited edition AMX comes in a single style and color-way customized by Coles. Coles has designed the aesthetic details and colors of the costumes to coordinate with the design of the ESSEutESSE AMX sneaker.
“I chose the ESSEutESSE AMX as the design inspiration for the World Cup Opening Ceremony performers because of its contemporary Italian look, as well as its performance,” Coles said. “From a performance standpoint, the shoes are perfect for the dancers at the Opening Ceremony because they are durable, but also lightweight, while consistent with a modern and urban design aesthetic that is a hallmark of my work.”
Finding inspiration in the constant evolution of the culture around us,ESSEutESSE designer Claudio Rossetto based the AMX design on themes from the worlds of fashion, sports and music. His creations are rendered using only the finest skins and material, sourced, fabricated and hand assembled by artisans exclusively in Italy. “In the AMX style we are making for the dancers at the World Cup, we’re using the highest grade of top quality leathers, dyed in an exclusive red color-way chosen by Talia,” Rossetto said. “The AMX sneaker has sport in its DNA, because the uppers are so soft and they have an elastic interior, which adapts to the shape of the foot, providing a feeling of stability and security, while allowing the right degree of flex,” Rossetto said.
The collaboration is a perfect match with the established brand tapping into Coles’ young talent to create a one of a kind style. Images of the special AMX shoes being created are attached.
Since 1998, ESSEutESSE has been creating perfectly handcrafted products with a high differential value and strong identities. ESSEutESSE shoes are special because of their design and quality craftsmanship. The material and color combinations yield a fashion forward style, combined with the comfort and flexibility of a shoe that can be worn for athletic use. ESSEutESSE shoes lend themselves to sport and dance: the sneakers have a special comfort “density” footbed inside, laying on the insole, which perfectly cushions all impacts and assures stability. The sneakers are equipped with “extra-light” soles using a patented material, giving exceptional lightness and flexibility.
The materials selected are always the softest and top grade quality. ESSEutESSE sources materials from the best Italian tanneries who are able to offer the best leathers in the widest and most beautiful color ranges. ESSEutESSE shoes are an entirely Italian product, mainly hand-crafted because leathers are cut using a special machine, and they are assembled and mounted by hand. Our creations are all limited production, which enables ESSEutESSE to preserve its brand integrity and deliver product quality in an era of “fast fashion.”